Audience Theory:

Questions and Tasks

1. Which theory and theorist could be applied to the work undertaken by the Budget League? Explain your answer.
2. Which theory or theorist helps you to understand The Land Song? Explain your answer.
3. Which theory helps you to understand the Political Broadcast by Winston Churchill from 1945?
4. Which theory or theorist could be applied to the Labour campaign video from 1997? Explain.
5. Which theory could be best applied to the principle of Public Service Broadcasting?
6. Explain and if possible, give some examples. Which theory could best explain the article:
   how Grime fell in love with Jeremy Corbyn? Explain your answer
7. Which theory or theorist could be most usefully applied to Roger Stone? Again explain your answer.
8. Which theories or theorists could be used to explain the video by The Disposable Heroes of Hiphoprisy? Again provide explanation and evidence.

Extended Task

• Choose 2 theoretical approaches and apply them to 2 case studies of your own choice. Try to show your understanding of both the theories and the aims and intentions of your case studies.
• Try to develop a subtle and detailed understanding of the term hegemony. Again use your own case study / studies to help you apply the theory to a real media product.