Audience Theory:


In this post I have set forward a fairly comprehensive summary of key audience theories. I have also put forward some ideas around political communication. The main focus has maintained a UK focus.

To help students (and teachers ?) understand this topic in more detail and to give them an opportunity to display their knowledge I have included some questions below.

However, although the focus has been mainly on UK political communication, hopefully teachers and students are able to see the ways in which the main theoretical ideas (audience theories) can be applied to a range of different contexts and case studies.

Overall, the intention is to recognise a methodology towards mediated communication that hopefully, equips, inspires and enables students and teachers to understand and engage with the consequences of who > does what > when > why > and for what purpose?

In this sense it is following the line of enquiry that is clearly rooted in the media studies tradition. A school of critical thought that takes it lead from the Frankfurt school and Gramsci through Williams, Hoggart, Habermas, Hall and Chomsky, all the way to Zuboff and other more recent contemporary thinkers. Academics who are investigating and analysing the role of media communication in modern societies.

In summary, the analysis of the pervasive use of popular culture for (often) invidious political ends.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.